Private coaching for founders and senior leaders at the moments that shape a career — a new role, a hard call, a team that stopped working.
Experience
15 years in leadership
Before coaching
COO at two scale-ups
Clients
120+ leaders coached
Format
London & online
Why people call
How I work
20 minutes • Free
An intro call.
We talk about what’s going on and whether I’m the right person to help. If I’m not, I’ll say so.
90 minutes
A diagnostic session.
We map the situation properly: what’s at stake, who’s involved, what you actually want.
6 months • 12 sessions
The work.
Every other week, with short messages in between when something can’t wait.
The leadership programme.
£5,400
six months · twelve sessions
A 90-minute diagnostic to start, then a session every other week — online or in central London, with short messages in between and a written summary at the midpoint. Invoiced to your company if you prefer.
Other formats
Intro call — free
20 minutes, to see if we’re a fit.
Single session — £450
90 minutes, for one decision.
Team days — from £3,800
One or two days with your team.
I spent fifteen years making the calls my clients now bring to me.
Before coaching, I was Chief Operating Officer at two scale-ups — one through a hard restructure, one through a sale. I know what the job looks like at eleven at night, and what it costs to get a big decision wrong.
I trained as a coach in 2019 and have worked with more than 120 leaders since. I’m direct, I keep notes, and I’ll tell you when I think you’re avoiding something.
Daniela Reyes
Notes on leading. Once a month.
·
6 min
The first ninety days are mostly about listening
Everyone expects a new leader to act. The ones who last spend the first month finding out what nobody has told them.
Read →
·
8 min
How to make a decision you can’t take back
Hard decisions are rarely unclear. They’re hard because someone will be disappointed — and it might be you.
Read →
·
5 min
Your team isn’t lazy. It’s unclear.
When good people stop delivering, look at the brief before you look at the people.
Read →
Fair questions. Straight answers.
Something else on your mind? Ask it on the first call — it’s free
No. Coaching looks forward — decisions, roles, teams. If something would be better served by a therapist, I’ll tell you, and help you find a good one.
Yes — most of my programmes are paid by an employer. I invoice the company. They see dates and a short progress note you’ve read first, never the content.
Both. Most sessions are on video; in person in central London when it helps.
Completely. Nothing you say leaves the room — including to whoever pays.
That’s what the free first call is for. If I’m not the right person, I’ll say so and suggest who might be.
Yes. A 90-minute session for one decision, £450. Many people start there.
Twenty minutes, free, no preparation. If I’m not the right person, I’ll say so.
Taking 3 new clients for January